In SEO the Details Matter

This post is more about why the details matter than a tutorial on what they are, although I summarize the major SEO details at the end. This question came up after I recently finished a major tune-up of a client’s restaurant website that hadn’t received much outside attention for several years. The client had been performing his own maintenance, regular posting on his blog, written new articles, updated menu items, and every week there were new events. In other words, the website met one of the basic rules of SEO – regular fresh content – and it was rewarded for …