Should I Respond to Negative Yelp Reviews?

Your online reputation is like everything else that falls under the cliché  “An ounce of prevention is worth a pound of cure.” The real question you should be asking is the more general question:  “Should I respond to my Yelp reviews?”  The answer is YES, you need to respond to your Yelp reviews – for many reasons.  It is an important piece of your reputation management efforts. One of the best ways to build your brand and your business is by forming a connection with your customers online. People are far more likely to do business where they feel connected, especially …