Social media such as Facebook, Google+, LinkedIn, Twitter, Pinterest, Instagram, Dribble, StumbleUpon, and Digg is pervasive, and no doubt, the majority of your customers and potential customers participate at some level. Just reading this list is can be overwhelming to most small business owners. Even if you’re familiar with the many social media sites, finding the time to post quality content and monitor the activity can be daunting. So the first question is:
Social Media can absolutely contribute to your bottom line, but the immediate opportunity it brings is its positive impact on your SEO. This has two implications. First, if for no other reason than to help you get on page 1 of the search results, make it a priority. Google now uses your social media presence as a ranking factor – you need a social media footprint. Second, if done correctly, Social Media can drive incremental traffic to your website.
Social Media can raise awareness and interest in your brand, product or service, and it can increase engagement of your current customers and clients to impact repeat business. Incremental revenue and customer/client retention is the goal and the opportunity it brings, if done correctly.
Imagineer Design provides a number of Social Media services:audits of you AND your competitors to see how you stack up and find areas of opportunity.
- Audits of you AND your competitors to see how you stack up and find areas of opportunity.
- Integration of tools into your website that automatically distribute your content over you social media channels, and properly “tag” your content for the search engines.
- Consulting to help you design an approach that is appropriate to your business type, and campaigns to execute it.