You work hard to build and maintain a strong, positive reputation for your business. Direct word of mouth is and always will be important, but now the internet has created an unfiltered megaphone that amplifies that many fold. It gives your customers an opportunity to sing your praises to a much larger audience beyond their circle of friends, but it also gives a disgruntled customer or unscrupulous competitor the opportunity to damage your reputation.
Protecting your Online Reputation
What was true before the internet is still true today – the best defense is a good offense. You need a positive, visible online reputation so when your business shows up in a search, a user sees more about you than any negative review that might appear. Having good content on your website, a positive Social Media footprint, and a history of favorable reviews is not only the best way to build your online reputation and your business, it will also be your best defense against and future problems.
Having good content on your website, a positive Social Media footprint, and a history of favorable reviews is not only the best way to build your online reputation and your business, it will also be your best defense against and future problems.
The reality is that every small business will have a dissatisfied customer or even a vindictive one. You know that and so do your customers. If they see an isolated instance of that in a sea of positive reviews and compelling content about your business that connects with them, there won’t be a problem.
Monitoring your online reputation is key to managing it. You need to measure the effectiveness of your efforts to build your reputation, as well as receive prompt notification of negative posts or reviews. With this knowledge, you’re afforded the opportunity to know and engage with your good customers, not just identify the problems and have the chance to correct them in a timely manner.
Reputation Management Services
- Monitoring Services – Automatic reports and analysis that lets you find new opportunities and engage with your best customers, notifies you quickly of any problems, and guides your reputation building efforts to the areas of highest payback.
- Audits and Analysis – One time reports with a consultation session to get an in-depth understanding of your online reputation.
- Competitive Analysis – Knowledge is golden. Understanding how you stack up to your competitors is critical. The customers most likely to make a buying decision are comparison shopping, so why aren’t you doing the same analysis? You need to see what they see, and it is also a golden opportunity to pick up good ideas.
- Reputation Triage Services – You’ve been caught off-guard. It happens. Damaging content or reviews are front and center in the Google search results. Nobody can remove content from search results, but they can be pushed off page one.