You’ve probably heard the term SEO before and likely know it stands for Search Engine Optimization. You may have a sense of what it’s about, but let me put it in simple, bottom line terms. You can have the absolute best looking site on the web, but if nobody finds you, you’ve wasted your time and money. With few exceptions — unless you have built your personal “brand” — the main purpose of your website is to bring in new clients who do not know your name.
As I’m sure you’ve done many times, prospective customers will type a word or phrase into a search engine that they think describes the services they’re looking for. When they type in “Your Service” or “Your Product”, along with the city, you want to make sure you show up on the first page of the Search Engine Results Page (SERP) for the geographic area you serve.
Now, you might think that you’ve successfully implemented SEO because your website comes up #1 in the search results when you type “Your Business Name” into Google. To be blunt, if you’re not number one for your own name, something is very wrong — it takes almost no SEO knowledge or effort. Why? Well, how many other businesses are out there with your name (especially in your geo)? Probably not many if any. With little or no competition for that search term, its a no-brainer to achieve excellent results for it.
So in pragmatic terms, SEO is about ensuring that everyone who is searching for any of the products or services you provide, in the geography you serve, sees your website listing on the first page of the results page and clicks through to your website.