Top Website Design Rules

My number one rule for website design is Everything for a Reason.  It might not be a good reason, or the execution might be poor, but if every element of the website is thought through, that’s 90% of the battle.  It is it much easier to adjust or improve the execution when you’re clear about what you’re trying to accomplish.   It is very difficult to optimize or fix a bad website when you lack a clear picture of what you’re trying to accomplish with it. This rule applies to every aspect of design, from what elements you put on …

In SEO the Details Matter

This post is more about why the details matter than a tutorial on what they are, although I summarize the major SEO details at the end. This question came up after I recently finished a major tune-up of a client’s restaurant website that hadn’t received much outside attention for several years. The client had been performing his own maintenance, regular posting on his blog, written new articles, updated menu items, and every week there were new events. In other words, the website met one of the basic rules of SEO – regular fresh content – and it was rewarded for …

SEO Mistakes can Cost You

Whether you work diligently at improving your search engine optimization or have neglected it, your search ranking can be going backwards from common mistakes that Google will actually penalize you for.   A website audit can easily identify many of these SEO mistakes. Broken Links can appear on your website for a variety of reasons.  These are links that point to URL’s that do not exist such as: Broken links can occur for a variety of reasons including a change of address (URL) for one of your pages, or for the external website you linked to.  It can also easily happen from a simple …

Google Announces Mobile-Friendliness as a Ranking Factor

In February 2015, Google made an important website mobility announcement on their Webmaster Central Blog of their official position on the impact of mobile websites in search results. Starting April 21st, mobile-friendliness will have an expanded role as a search ranking signal in mobile searches. In their words, mobile-friendliness will have “a significant impact in our search results.” Their goal is to make it easier for users to get relevant, high-quality search results on their mobile devices. Google, as a rule, does not openly discuss the 100’s of ranking signals and algorithms they use to determine a website’s position in …

Should I Respond to Negative Yelp Reviews?

Your online reputation is like everything else that falls under the cliché  “An ounce of prevention is worth a pound of cure.” The real question you should be asking is the more general question:  “Should I respond to my Yelp reviews?”  The answer is YES, you need to respond to your Yelp reviews – for many reasons.  It is an important piece of your reputation management efforts. One of the best ways to build your brand and your business is by forming a connection with your customers online. People are far more likely to do business where they feel connected, especially …

Imagineer Design – Website Design Blog

Welcome to the new blog for Imagineer Design.  I have to be honest – full disclosure.  Like many web designers, I have been so busy with client projects over the past few years that my own website has gone down the path I talk about in the website redesign  section.  It became outdated in its look and feel and the content grew stale. I was attached to my custom HTML/CSS design and became the perfect example of what I counsel clients not to do.  Don’t make this an exercise in emotion and start to let the tail wag the dog- easier …